Having worked for GAP, I understood the frustrations of customers who needed to shop in a hurry and discovered that there was no online service for GAP Europe but there was one for the United States. Not only that but many pieces from the European Collection were available on the US website. GRRRRRR...was the emotion drawn from this set up.
So now ASOS.com has teamed up with the pioneers of great wardrobe basics to distribute an exclusive online collection. This will be the first ever GAP Europe online venture. Available from August...mouse at the ready guys. Hopefully this will encourage GAP EU to launch its own online service, fingers crossed. (Huge sale on right now at GAP up to 70% off, its criminal).
Also look out for a colection from Mango @ ASOS.
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